With the board of management formed by major shareholders and substantial investment from Early Equity PLC (EEQP); a listed company in the United Kingdom, Early Infinity Holding Sdn Bhd (EI Holding) was established in January 2015. EI Holding has kick-started its new journey in the health and beauty industry with its headquarters set in a 3,000-sq. ft., 4-storey semi-detached building located in Setia Alam, Selangor, Malaysia.
In addition to its involvement in the health and beauty industry which offers a great market potential, EI Holding also offers premium quality healthcare and skincare products to consumers while providing a business opportunity to its products’ users based on its ‘We Build We Share’ business philosophy, allowing EI products’ consumers to achieve, “free consumption, consumption with profits, entrepreneurial opportunity and a sustainable entrepreneurial wealth creation channel”. With such unique business concept, EI Holding aims to assist its products’ consumers to achieve a healthier, happier and more prosperous living.
Based on the up-and-coming consumer trend where healthcare, beauty care and eco-green products offers a vast market potential, EI Holding will be conducting continuous research and development in the aspects of products and technology in order to provide the safest, most natural and most effective green products such as health supplements and food products as well as series of daily household products that meet the customers’ needs and market demand.
What’s more, in line with the progress of technology in communication and media, EI Holding aims to facilitate its business partners with a thoroughly planned marketing strategy by optimising the use of social media such as Facebook, Whatsapp, WeChat, Twitter and other online features such as e-commerce and e-payment gateway, webinars and so forth. EI Holding strongly believe that the optimisation of social media and internet marketing tools will enable its business partners to easily obtain product information, perform sales transactions, inquiring relevant data, and even gaining access to online lessons and trainings.
Additionally, to ensure a sustainable growth and maintain its competitive advantage, EI Holding has formed an elite team comprising experts and professionals in various fields. EI management team possesses remarkable management skills and also the capability for further expansion and development. The strength of EI management team in various areas includes financial risk management, e-commerce operation, international retail chain management, online marketing of healthcare products and so forth.
On top of that, EI Holding also comprises a team of financial management and investment experts who have successfully helped established many local and foreign listed companies. Be it backend management support or customer service, EI Holding is utilising web-based management system to cope with the progress of future global communication.